Yes. Windpower Tyres are designed and tested with Australian road and worksite conditions in mind, including the demands of long-haul highway driving, regional routes, and heavy civil or mining applications. In Australia, our best selling products are those that feature our cut/chip resistant compound which performs excellently in Australia.

Windpower proudly sits in the value-performance segment — not a budget brand, but priced more accessibly than some European, Japanese or Korean brands. Our focus is on delivering a low cost per kilometre (CPK) through reliable mileage and quality construction, making Windpower a strong choice for cost-conscious fleet operators who don't want to compromise on safety or performance.

CPK is the total tyre cost divided by the kilometres travelled before the tyre is worn out or replaced. A lower CPK means you're spending less per kilometre driven, which directly reduces fleet operating costs. Windpower tyres are engineered for extended service life, delivering a competitive CPK compared to higher-priced alternatives.

CPH is the total tyre cost divided by the operating hours the tyre delivers before it needs to be replaced. A lower CPH means you're spending less per hour of machine operation, which directly reduces your site operating costs. Because earthmoving equipment is typically costed by the hour rather than by distance, CPH is the most meaningful way to evaluate tyre value in mining, quarry, and construction applications. Windpower OTR tyres are engineered for extended service life in demanding Australian site conditions, delivering a competitive CPH compared to higher-priced alternatives.

Premium European brands offer well-proven performance but at a significant price premium. Budget Asian brands offer low-cost products but sacrifice performance and longevity.

Windpower offers comparable build quality and mileage to premium brands, at a lower upfront cost, making them particularly suitable for fleets prioritising total running cost over brand prestige.

However, Windpower Tyres will typically cost more than your average “budget” tyre.

Yes. We have an extensive fleet and dealer network via Atlas Tyres, who can offer volume pricing, fitment advice, marketing support and tyre selection guidance suited to their specific application — whether long-haul, regional, construction, or mining.

Windpower tyres are distributed through Atlas Tyres Pty Ltd.
Dealer enquiries can be submitted via atlastyres.com/become-a-reseller or by calling 1300 285 278.

Windpower tyres are distributed through Atlas Tyres who have an extensive dealer network throughout Australia. Contact Atlas Tyres via sales@atlastyres.com or by calling 1300 285 278, and they will happily direct you to your nearest dealer.